PtP Forms New Partnership
Christian Cinema Picks Up Site

ChristianCinema.com today announced a new partnership with Past the Popcorn.

You may remember that PtP’s previous partner, Gospel.com / Gospelcom.net, decided a couple of months ago to reorganize… with the result that PtP ceased publication, as we did not figure into their future plans.  Gospel.com has since been purchased by Zondervan, and will continue to operate the Gospel.com site and its owned properties (principally Bible Gateway), though it will no longer provide services to its former partners (such as PtP) and members.

Christian Cinema is a very different publication than Gospelcom, and serves a very different audience.  While PtP, Preview, and Hollywood Jesus all provided entertainment content to Gospelcom as part of broad coverage of ministry in the arts, Christian Cinema is all about movies… primarily DVD releases (which it sells), but now branching out to cover theatrical releases as well.

Here’s part of CC’s announcement:

ChristianCinema.com, the largest source for Faith-Affirming and Family-Approved™ films and news, announces a new partnership with independent review site Past the Popcorn.

Founded by the husband-wife team of Greg and Jenn Wright, Past the Popcorn is known for its reviews written from the approach that the artist’s intent matters. Their reviews attempt a serious analysis of a film’s meaning, both from the audience’s point of view as well as from the filmmakers’.

ChristianCinema.com regularly interviews today’s top filmmakers to get to know the person behind the cameras and gain an inside look at the movie-making process.

With such complementary philosophies, this new partnership will strengthen both companies and provide the best reviews, news and selection of today’s films.

We’re glad to have new partners to provide PtP with high-quality hosting, and a new venue for syndicating our content, both at Christian Cinema and its partners.

In the interest of full disclosure, this arrangement allows PtP to remain a non-commercial site.  The only compensation we receive is hosting services, precisely the same arrangement we had with Gospelcom.  We are not being paid for our content, and Christian Cinema’s management wants us to continue reviewing films in the same fashion we have for the last two years; we are not, and will not be, under editorial pressure to change our mission or methods.

Under the arrangement, I will be writing a weekly column for Christian Cinema, usually a review of a new DVD release, with an occasional commentary or movie review thrown into the mix.  Those reviews will be syndicated back to PtP and other publications associated with CC.

Jeff Walls will be coming back as our sole movie reviewer, assuming editorial oversight for his own assignments.  Jeff expects to review two or three new theatrical releases each week, and has come to his own arrangement with Christian Cinema, by which he will publish his reviews first at PtP and then syndicate to Christian Cinema and its associated publications.

I have wildly valued the relationships that Jenn and I have developed with our staff of writers over the last two years.  While we are terribly sad that we can no longer continue to publish PtP under the same model that we had been, and therefore cannot continue to work with all these wonderful writers and friends, we are very grateful that we have found new partners to at least continue the work in a modest fashion.

We are also glad that Jeff gets out and sees as many movies as he does, so that PtP can still offer reviews of theatrical releases without Jenn and I needing to invest time in publicist relations ourselves!

We look forward to our partnership with Christian Cinema, thanking our loyal readership from the Gospelcom days and welcoming new readers from Christian Cinema.

We’re sure that you won’t like everything you read here, but we truly hope you at least appreciate what we’re trying to do!